An unmistakable taste
Galbusera is a food company producing biscuits, crackers, and snacks, active in Italy and abroad. Founded in 1938 by Mario and Enea Galbusera, it is today one of the most important Italian entrepreneurial families.
Galbusera in Malta
Galbusera asked Propaganda3 to help promote their products in the Maltese market.
The project revolves around a core concept, a key strength of the brand: the value of simplicity. That’s why the posts we created are creative and fun, but above all simple and immediate.
The social contents share a consistent visual style and are tied together by the payoff “Galbusera is in Town.” Across the images, a Malta comes to life where Galbusera products enhance the island’s most iconic monuments and landscapes, making them friendlier and a little more… sweet.
Animated social content
We also animated the social posts using motion design. Placed among Malta’s streets, the biscuits came to life, giving the island a fresh, original flavor.
The posts were also adapted to a vertical format for sharing in Instagram Stories.
Creative posts
Beyond “Galbusera is in Town,” we produced other creative posts during our collaboration with the Valtellina-based company.
We let our imagination run free while keeping social content simple and immediate. The posts feature everyday objects that transform into biscuits, crackers, and snacks.
Playing with the different shapes of Galbusera products, Propaganda3 created numerous posts that are highly colorful and unique.
